diff --git a/packages/page-accounts/src/Accounts/modals/Identity.tsx b/packages/page-accounts/src/Accounts/modals/Identity.tsx
index 6ad0c72fb4..4b90811996 100644
--- a/packages/page-accounts/src/Accounts/modals/Identity.tsx
+++ b/packages/page-accounts/src/Accounts/modals/Identity.tsx
@@ -26,6 +26,17 @@ interface WrapProps {
   value: boolean;
 }
 
+interface ValueState {
+  info: Record<string, unknown>;
+  okAll: boolean;
+  okDisplay?: boolean;
+  okEmail?: boolean;
+  okLegal?: boolean;
+  okRiot?: boolean;
+  okTwitter?: boolean;
+  okWeb?: boolean;
+}
+
 function setData (data: Data, setActive: null | ((isActive: boolean) => void), setVal: (val: string) => void): void {
   if (data.isRaw) {
     setActive && setActive(true);
@@ -41,11 +52,7 @@ function WrapToggle ({ children, onChange, value }: WrapProps): React.ReactEleme
       {children}
       <Toggle
         className='toggle-Toggle'
-        label={
-          value
-            ? t<string>('include value')
-            : t<string>('exclude value')
-        }
+        label={t<string>('include field')}
         onChange={onChange}
         value={value}
       />
@@ -53,11 +60,20 @@ function WrapToggle ({ children, onChange, value }: WrapProps): React.ReactEleme
   );
 }
 
+function checkValue (hasValue: boolean, value: string | null | undefined, minLength: number, includes: string[], starting: string[]): boolean {
+  return !hasValue || (
+    !!value &&
+    (value.length >= minLength) &&
+    includes.reduce((hasIncludes: boolean, check) => hasIncludes && value.includes(check), true) &&
+    starting.reduce((hasStarting: boolean, check) => hasStarting || value.startsWith(check), starting.length === 0)
+  );
+}
+
 function Identity ({ address, className = '', onClose }: Props): React.ReactElement<Props> {
   const { t } = useTranslation();
   const { api } = useApi();
   const identityOpt = useCall<Option<Registration>>(api.query.identity.identityOf, [address]);
-  const [info, setInfo] = useState<Record<string, any>>({});
+  const [{ info, okAll, okDisplay, okEmail, okLegal, okRiot, okTwitter, okWeb }, setInfo] = useState<ValueState>({ info: {}, okAll: false });
   const [hasEmail, setHasEmail] = useState(false);
   // const [hasImg, setHasImg] = useState(false);
   const [hasLegal, setHasLegal] = useState(false);
@@ -88,15 +104,31 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
   }, [identityOpt]);
 
   useEffect((): void => {
+    const okDisplay = checkValue(true, valDisplay, 1, [], []);
+    const okEmail = checkValue(hasEmail, valEmail, 3, ['@'], []);
+    const okLegal = checkValue(hasLegal, valLegal, 1, [], []);
+    const okRiot = checkValue(hasRiot, valRiot, 6, [':'], ['@', '~']);
+    const okTwitter = checkValue(hasTwitter, valTwitter, 3, [], ['@']);
+    const okWeb = checkValue(hasWeb, valWeb, 8, ['.'], ['https://', 'http://']);
+
     setInfo({
-      display: { [valDisplay ? 'raw' : 'none']: valDisplay || null },
-      email: { [hasEmail ? 'raw' : 'none']: hasEmail ? valEmail : null },
-      legal: { [hasLegal ? 'raw' : 'none']: hasLegal ? valLegal : null },
-      riot: { [hasRiot ? 'raw' : 'none']: hasRiot ? valRiot : null },
-      twitter: { [hasTwitter ? 'raw' : 'none']: hasTwitter ? valTwitter : null },
-      web: { [hasWeb ? 'raw' : 'none']: hasWeb ? valWeb : null }
-      // image: { [hasImg ? 'sha256' : 'none']: hasImg ? valImg : null },
-      // pgpFingerprint: hasPgp ? valPgp : null
+      info: {
+        display: { [okDisplay ? 'raw' : 'none']: valDisplay || null },
+        email: { [okEmail ? 'raw' : 'none']: hasEmail ? valEmail : null },
+        legal: { [okLegal ? 'raw' : 'none']: hasLegal ? valLegal : null },
+        riot: { [okRiot ? 'raw' : 'none']: hasRiot ? valRiot : null },
+        twitter: { [okTwitter ? 'raw' : 'none']: hasTwitter ? valTwitter : null },
+        web: { [okWeb ? 'raw' : 'none']: hasWeb ? valWeb : null }
+        // image: { [hasImg ? 'sha256' : 'none']: hasImg ? valImg : null },
+        // pgpFingerprint: hasPgp ? valPgp : null
+      },
+      okAll: okDisplay && okEmail && okLegal && okRiot && okTwitter && okWeb,
+      okDisplay,
+      okEmail,
+      okLegal,
+      okRiot,
+      okTwitter,
+      okWeb
     });
     //  errImg, errPgp, hasImg, hasPgp, valImg, valPgp,
   }, [hasEmail, hasLegal, hasRiot, hasTwitter, hasWeb, valDisplay, valEmail, valLegal, valRiot, valTwitter, valWeb]);
@@ -110,9 +142,11 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
         <Input
           autoFocus
           help={t<string>('The name that will be displayed in your accounts list.')}
+          isError={!okDisplay}
           label={t<string>('display name')}
           maxLength={32}
           onChange={setValDisplay}
+          placeholder={t('My On-Chain Name')}
           value={valDisplay}
         />
         <WrapToggle
@@ -122,9 +156,11 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
           <Input
             help={t<string>('The legal name for this identity.')}
             isDisabled={!hasLegal}
+            isError={!okLegal}
             label={t<string>('legal name')}
             maxLength={32}
             onChange={setValLegal}
+            placeholder={t('Full Legal Name')}
             value={hasLegal ? valLegal : '<none>'}
           />
         </WrapToggle>
@@ -135,9 +171,11 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
           <Input
             help={t<string>('The email address associated with this identity.')}
             isDisabled={!hasEmail}
+            isError={!okEmail}
             label={t<string>('email')}
             maxLength={32}
             onChange={setValEmail}
+            placeholder={t('somebody@example.com')}
             value={hasEmail ? valEmail : '<none>'}
           />
         </WrapToggle>
@@ -148,9 +186,11 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
           <Input
             help={t<string>('An URL that is linked to this identity.')}
             isDisabled={!hasWeb}
+            isError={!okWeb}
             label={t<string>('web')}
             maxLength={32}
             onChange={setValWeb}
+            placeholder={t('https://example.com')}
             value={hasWeb ? valWeb : '<none>'}
           />
         </WrapToggle>
@@ -161,8 +201,10 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
           <Input
             help={t<string>('The twitter name for this identity.')}
             isDisabled={!hasTwitter}
+            isError={!okTwitter}
             label={t<string>('twitter')}
             onChange={setValTwitter}
+            placeholder={t('@YourTwitterName')}
             value={hasTwitter ? valTwitter : '<none>'}
           />
         </WrapToggle>
@@ -173,9 +215,11 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
           <Input
             help={t<string>('a riot name linked to this identity')}
             isDisabled={!hasRiot}
+            isError={!okRiot}
             label={t<string>('riot name')}
             maxLength={32}
             onChange={setValRiot}
+            placeholder={t('@yourname:matrix.org')}
             value={hasRiot ? valRiot : '<none>'}
           />
         </WrapToggle>
@@ -211,7 +255,7 @@ function Identity ({ address, className = '', onClose }: Props): React.ReactElem
       <Modal.Actions onCancel={onClose}>
         <TxButton
           accountId={address}
-          icon='paper-plane'
+          isDisabled={!okAll}
           isPrimary
           label={t<string>('Set Identity')}
           onStart={onClose}
@@ -230,7 +274,7 @@ export default styled(Identity)`
     .toggle-Toggle {
       position: absolute;
       right: 3.5rem;
-      top: 0.5rem;
+      bottom: 1.375rem;
     }
   }
 `;